Bosses of I’m a Celebrity… Get Me Out of Here! have faced embarrassment after mistakenly referring to former contestant Jimmy Bullard as a “King of the Jungle” in a promotional post for the upcoming South Africa All Stars series.

The error sparked confusion among fans, as Bullard was actually the first contestant eliminated during his 2014 appearance, while that year’s winner was Carl Fogarty. Viewers quickly pointed out the mistake on social media, correcting the show’s official page and highlighting the inaccuracy.

The All Stars spin-off, launching in South Africa, features returning favourites including Gemma Collins, Harry Redknapp, Sir Mo Farah, and Scarlett Moffatt, all competing for the title of “I’m A Celebrity… Legend.”

Bullard, who originally joined the show in 2014, admitted in promotional content that returning to the jungle-style challenges felt intimidating but exciting. Producers had expected his humour and personality to stand out again in the new series.

The South Africa edition is pre-recorded, with a live final set to take place in London on April 24. The format brings together returning contestants in a new setting, with eliminated campmates also appearing to watch the outcome unfold.

Despite the buzz around the series, the premature “King of the Jungle” label has left fans questioning the show’s attention to detail ahead of its launch.